Why Youtube Ads Will Be Crucial To Your Success This Year And Beyond
The web world has taken over all across the globe and billions of people rely on various online platforms to promote their presence in the market. Video marketing and advertising over the net has become really popular and in SUPER HIGH demand. YouTube ads have taken a front seat in marketing campaigns of many businesses – be they small or large.
Importance of Video Ads
So, in a very real way, YouTube ads have become and will continue to be crucial to your profitability. An average employee checks his or her email about 20-30 times per day. An average user picks up his or her mobile phone over 1500 times in a week (or, perhaps never puts it down!). You can check this out for yourself; Just keep your eyes open and observe the behavior of today’s device user! Phone-time is off the charts! A significant portion of online viewing is spent watching video media. Thus, this technology has ‘taken over’ our lives but at a cost: our attention span has reduced considerably. The average web page visit lasts less than a few minutes (depending on the site) and users leave said web page after only 10-20 seconds of viewing if there’s no “meat” there. So when the users don’t get what they want, they leave almost immediately. This is why ads and videos have become so crucial! Video is a big, useful tool NOW and will be for years to come. Video communication helps in cementing the attention of your visitors and engaging them in your products, converting them into coveted customers!
Nowadays users are becoming responsive to ads on the social networks like YouTube etc. A study said that about 61 percent of the video viewers are happy to watch adverts. As per a report issued by Business Insider, video ad revenue will reach to $5 billion this year. It was just $2.8 in the year 2013..a near doubling in 5 years! Video ads have an average click through rate of about 1.84% and this is higher than average for other advertising vehicles. With video ads, companies can see good level of customer interaction with their products or services.
How to Attract Customers
As users have shorter attention spans nowadays than compared to just a few years ago, content should be attention grabbing. Today, a visitor’s attention is easily distracted. To catch the attention for the duration of an ad or commercial is not a simple task anymore as you need engaging content which is creative and entertaining to maintain the viewer’s focus. Video ads, interactive ads became increasingly influential in the mid 2010’s and these are just a few marketing trends which have taken the command this year and far into future. On top of that, there will improvements on every new horizon. Technology never ceases to march forward at a brisk pace. While the industry is unpredictable, being up to date with modern trends is always crucial and necessary. This year, new hardware and software as well as education will cause a wave of change in the whole of the advertising and marketing industry.
It is crucial that your business has a positive reputation on all online channels. Your site, web pages, landing pages, blogs, YouTube channels etc. should display promotional details and ads in an attractive manner so that more and more customers have confidence in your business.
Indeed, YouTube and other types/platforms for video ads are really super powerful. Advertising platforms such as YouTube, Facebook etc. offer explosive outlets for marketers like you to take advantage of. So, with a lot to gain from YouTube ads, make sure that you plan your marketing and advertising campaign in and around what works and will continue to work well into the future! The train has left the station and that’s a good thing! All you have to do is hop on board! It is easy to see through observation and super strong statistical proof that video advertising is where you and your business/hobby/passion need to be today!