Benefits Of YouTube Advertising
The benefits of YouTube marketing are now beyond legendary. Let’s check ’em out.
Tired of the impersonal traditional methods of advertising such as television, radio, print etc.? Running ads on YouTube allows you to directly connect with customers in an effective and efficient way. Connect at just the moment they do a keyword search related to your channel/video content. Google Adwords for YouTube’s video system makes it really simple for anyone to develop YouTube campaigns.
From Google AdWords: “AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers.”
There are indeed a truckload of benefits to be realized through use of YouTube ads. Let’s take a look at what these are and how ads are beneficial for one’s business.
Developing Connections with Customers
Video ads permit one to interact with the customers in a meaningful way. By using creative video ads, you can easily motivate customers to choose services and products you offer. YouTube ads will also help you to connect with the current and potential customers in a very professional way. You can make your ads personal. Share your expertise.. and even ‘take the stage’ yourself and simply explain the benefits of whatever you have to offer. Did I hear you’re the ‘shy’ type? I can guarantee an end to that once the views, positive comments and sales roll in!
Viral Marketing Benefits Are Huge
YouTube offers a lot of viral marketing bang for the buck ranging from easy embedding of videos on websites to sharing on social media networks. Any user can share videos with their co-workers, family and friends using these mediums. Furthermore, oftentimes people who view a YouTube video which has been passed on by friends, go on to share that same video with people they know! The result is the creation of a ripple effect. Your goal is to massage that ripple into tidal wave!
Customers are more likely to respond to YouTube ads when participating in the comments section. By welcoming such comments, one can gain deep insights into a customer’s desires. You then build the relationship by responding helpfully to these comments. Everyone loves recognition and a quick response. Stay right on top of it with courteous and helpful commentary. In today’s all about ‘ME’ society a little personal attention from YOU can make all the difference!
Measure Your Success
In addition, carefully analyze view data to see if you are targeting the right customers. Refer to your Adwords account to check your view count, budget and costs. Visit the “Analytics” section of your account and learn about viewer behavior. For instance, you can easily see which video(s) your viewers are watching and the duration of their stay.
Television, radio and print media advertising costs like a crime.
Did I just hear you say you don’t own a bank? Good! ‘Cause when it comes to YouTube advertising, your budget will thank you. On top of that, when you combine your advertising strategy with YouTube’s market targeting tools, you will see that even those of us with a relatively small grubstake can surpass their income targets in short order. Get busy! There could be a few million people searching for what you’ve got right now!