Marketing? Use YouTube Advertising
Today many businesspeople are very much aware of tools and services like Google Adwords, LinkedIn advertising, Facebook marketing and so on. However, have you ever considered utilizing YouTube Advertising for marketing your business? If not, let’s reveal the juicy details here. At first, YouTube ads may sound similar to a branding play but it is actually much more than that. With YouTube marketing, you can drive conversions without all the hassle.
So, let’s dig in and discover the reasons behind why YouTube advertising is a very smart move for your business:
Greatly Expand Your Customer Base
Video marketing is growing at a staggeringly rapid pace with more than 1.8 billion logged in viewers cruising YouTube on a regular basis. So, when you use YouTube ads to grow your business, you can practically GUARANTEE grabbing the attention of your audience. Your job is creating attractive videos as well as advertising on other ‘Tuber’s videos.
Also please remember, YouTube is the #2 search engine worldwide and 3rd most visited site IN THE WORLD after Google and Facebook. Every minute 100 hours of video are uploaded to the site and nearly 2 billion people visit YouTube monthly. This platform has become a guaranteed place to find the people who may find intense interest in your products and services. Video works like an animal converting viewers into paying customers.
One of the most interesting aspects of YouTube marketing is the simplicity with which you can embed video easily. You can also embed video into web pages and emails. You can easily embed videos into blog posts and on social media platforms. Embedding is indeed an easy and effective way to share valuable content. With YouTube’s vast viewership, you get all this without burning cash on expen$ive outdated marketing schemes.
Growing Audiences Worldwide!
One of the most exciting aspects regarding YouTube advertising is that creating alluring videos opens up the door to potential and new customers WORLDWIDE. Using YouTube ads, you can easily reach out to a MASSIVE audience without a budget busting bankroll. Did you know that YouTube is viewed in 90 countries around the world? It’s true. Digital product delivery worldwide is a cinch. Even physical product deliver is improving greatly in places you might consider ‘tough markets’. Expand your view of how today’s global opportunities can benefit you directly in very positive ways. Setting yourself up to tap into this river of cash today is a cutting edge opportunity!
Here’s how to get started optimizing your YouTube presence for a Global Audience.
Translate Video Caption Files
If you’re already transcribing your YouTube videos and uploading the transcriptions as closed-caption files, translate the captions into a secondary language you’ve chosen. You can use Google Translate or Bing’s Translator to convert your transcriptions into any language you want. WHAM! You’re got real potential as an instant international entrepreneur! How exciting is that?
The inclusion of secondary language subtitles allows a new market to understand just what you’ve got to offer. This tactic also improves discovery because YouTube indexes secondary language captions.
It is also important to incorporate various calls-to-action in videos with proper annotations. Then link them to email auto responders, website content, products and services etc. This is how you create valuable mailing lists for follow ups, upselling and/or downselling! Make a study of successful Internet Marketing techniques. You will find that nearly ALL of the ‘gurus’ push the idea of email list building. Lists are valuable. Some folks just need a little time to think things over before committing to a purchase. You can give them a gentle nudge with courteous follow up emails. Maybe you have a sale on this week? A new product? Let ’em know all about it.
Customers Will Buy From You & Promote You
Informative YouTube videos that have a personal touch help in increasing the rate of conversion greatly. We all know that people buy from people in whom they trust. Well thought out and produced video media serves to provide your customers that ‘personal touch’ that is just not present in print media.
Research shows that for business and professional services, driving traffic to a landing page with a video embedded and ready to play works. It’s as if a company representative is right there in customer’s living room! Building trust is the key to making sales and always has been. Use this powerful tool to do just that and you are golden!
Send More Targeted Leads to Your Site
YouTube ads are so supportive of your overall strategy due to the fact that they help to send targeted traffic to your site. They allow you to easily set up embedded, click-able video annotations. When clicked, traffic flows to your main site’s homepage/landing page/opt-in page.. you get the idea! These super powerful techniques allow you to bring targeted, interested and qualified leads directly to your doorstep (ie: your shopping cart checkout!).
These are a few of the top reasons you need to use YouTube to amplify your business. Learn as much as you can about YouTube advertising and marketing techniques. You will be amazed at the level of increased sales. Even more exciting is that you’ll be really happy with your big new bank balance!