Top Benefits Of YouTube Video Ads
The benefits of employing YouTube Ads far outweigh any reservations you may have regarding incorporating ads in your marketing campaign. To maximize these benefits, create video ads that are personal as well as creative. Make ads that resonate with target audiences and encourage them to share your content with others.
YouTube Ads – Better Reach
There are nearly 2 BILLION visits to YouTube every month. Visitors are watching over 6 billion hours of content. Up against all other marketing/advertising channels, YouTube has the most potential. Use this potential to reach the largest number of your soon-to-be new customers!
Measurability Becomes Easy
Another benefit of YouTube ads is their ability to determine the success of your ad campaign. It is impossible to know where or even if you have reached the target audience using outdated methods. With the help of AdWords, you get free access to an analytics report. This report logs the number of people who have seen your video and the number of new unique viewers who have seen your content.
YouTube brings a nice combination of sharing, video access and community all together. This cooperative synergy creates an opportunity for greater audience engagement as well as business growth. So, when a viewer finds that your video is informative and useful, they choose to share it with others as well! This in turn expands the reach of your ad to a growing audience. Imagine having thousands of people doing a lot of the ‘heavy lifting’ for you ..for free :).
Videos Need to Be Content Rich
It is commonly thought that YouTube ads and videos need to be entertaining and humorous. In truth content needs to be interesting and informative as well in order to win an impressive number of views. Your work should be crisp, clear, informative and useful rather than simply a humorous diversion. Use the following suggestions and your work could very well go viral quicker than you think!
Moving forward, YouTube offers a mind bending number of viral marketing benefits like easy embedding of your videos on websites. Viewers regularly share videos with their co-workers, family and friends. In many instances people receive YouTube video links which have been shared by friends or family. These same people go on to share the same content with their circle of influence thus creating a ripple effect known as the multiplication of effort. Cost to you after your initial effort: zero!
YouTube videos are really, really easy to share. Sharing your content makes integration into a social media campaign a simple task. Your viewers will share your video content on popular media sites like Facebook, Twitter etc. If you’ve got the ‘goods’, it’ll all take on a life of its own. All for your direct benefit. In fact, prior to the birth and now dominance of global communication how would this have ever been possible? Answer: it was not.
Are you seeing the potential of this powerful tsunami of viral traffic changing your life? The more popular your videos become, the higher they will rank. As your videos increase in their popularity, the odds are that their associated links will also be clicked and checked. Thereby mega-magnifying your business presence online. Where else can you “employ” so many people to do so much work for YOU without ever having to cut them a paycheck?! Sounds incredible I know but this is the definition of ‘viral marketing’!
This is it!
All in all, the benefits of YouTube video marketing are plentiful and powerful. Make the commitment to include video technology in your advertising strategy and watch your business flourish. Using YouTube videos and video ads allows you to win multitudes of fresh, new customers. It’s called ‘relationship’ marketing and it works. Put it to work for you today. Jump into the driver’s seat and you’re well on your way.. straight to the bank!