Creating The Best YouTube Ads: Knowing The Basics

Have you heard of the statement “a picture is worth a thousand words.” If that is indeed true what is the case with videos?As per Interactive Advertising Revenue Report, digital advertising’s revenue continues to grow year after year. For example: 2017 revenues totaled $88.0 billion which equates to a gain of $15.5 billion (21.4%) higher than in 2016. YouTube is in fact in top 2 search engines in the world. Tons of people now like to search for details about a product or service on YouTube. The numbers just don’t lie.

You’ll find lots of intriguing data and professional charts right here:
Internet Advertising Revenue Report

YouTube Ads and Popularity

Every stat that we see these days show that YouTube is the 2nd largest search engine globally, has 66 percent reach of the web world and has 28.5 million users every month. And so when you add highly engaged and targeted audience to this, it makes complete sense that why more and more advertisers see the importance of YouTube ads as far as their branding strategies are concerned.

Trying your luck at creating a video ad which aims at dominating the social realm is great but creating a less ambitious one is more useful as you need to make it reach massive audience out there.

Basically, there are two main types of ads available. They are in stream and in display. Let’s see what they are:

In-Stream

It is the pre roll ad that starts before the user watches the main content. Users can choose to see or skip the ad which generally runs for 5 seconds before the ‘skip’ option appears. You are charged only when the user watches the video till completion or for over 30 seconds, whichever comes first.

In-Display

This sort of an ad appears on YouTube in display or search. You get charged when the user clicks on to this ad and watches it.

Indeed both the ad types are useful. But the biggest question here is to know how to get users to actually opt into the content. The very first step is to know the mindset of the user on YouTube. The advert’s content needs to be heartfelt, interesting and emotional. It should lure viewers to opt in. Most certainly the ad needs to be highly engaging in its initial 5 seconds. In this way, the view through rate impacts the cost per view and thus the start of any video is crucial to having more viewers stick around until the end. Keep this goal in the forefront of your mind when crafting your message.

Advertise on YouTube Now

With a number of formats to select from, YouTube advertising serves as a virtual playground for advertisers who are looking to experiment with online advertising and to gain exposure in a seemingly ever expanding market. Where else can you even conceive of tagging advertisements onto other people’s videos? Flexibility, economy and control are the hallmarks of intelligent marketing decisions. You get all of this and more with YouTube!

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