YouTube Ads: Creating The Very Best
Video ads will take your game to a whole new level.
We all have heard the statement, “a picture is worth a thousand words.” If that is indeed true, how strong is your message going to come busting through with fully animated video?
As per Interactive Advertising Revenue Report, digital advertising’s revenue continues to grow year after year. For example: 2017 revenues totaled $88.0 billion which equates to a gain of $15.5 billion (21.4%) higher than in 2016. YouTube is in fact the #2 search engine in the world. Literally billions of people love to search for details about a product or service on YouTube. The numbers are telling you a very useful truth.
You’ll find lots of intriguing data and professional charts right here: Internet Advertising Revenue Report
YouTube Ads and Popularity
Statistics show that YouTube is the 2nd largest search engine globally, is viewed in 90 countries around the world and continues to boom with BILLIONS of views daily. Your branding strategy absolutely deserves this massive exposure, doesn’t it?
There are two main types of YouTube ads available. They are In-Stream and In-Display. Let’s see what they are:
In-Stream ads are the pre roll ads that start before the user watches the main content. Users can choose to watch or skip the ad which generally runs for 5 seconds before the ‘skip’ option appears on screen. You, as an In-Stream advertiser, are charged only when the user watches the full video ad to completion or for over 30 seconds, whichever comes first.
The In-Display (now called ‘Discovery) ad appears on YouTube display or search screens. You get charged when the user clicks on this ad and watches it.
Both ad types are productive. But the salient question here is; how to get users to actually opt into the content? The very first step is to know the mindset of the YouTube user. Your video content needs to be heartfelt, riveting and emotionally charged. It needs to lure viewers to opt in. Most importantly, the ad needs to be highly charged in its initial 5 seconds. In this way, the view through rate improves tremendously. Thus the critical first 5 seconds of ALL video content is instrumental in having more viewers stick around until you’ve succeeded in driving your message home. Powerful production coupled with a ‘go straight for the eyes’ attitude is what you must strive for.
Advertise on YouTube Now
With a number of formats to select from, YouTube advertising serves as a virtual playground for advertisers who are looking to succeed online. Use YouTube advertising to gain exposure in what is seemingly an ever expanding market. Where else can you even conceive of tagging advertisements onto other people’s videos? Where else can you win customers numbering in the BILLIONS over to your side? What other platform can bring provable and escalating results year after year?
Flexibility, economy and control are the hallmarks of intelligent marketing decisions. You get all of this and more with YouTube!