YouTube Ads – How To
Let’s say you are all set to advertise on YouTube using video ads that pop up before a video starts. The following Ads article is a step by step guide for you.
First of all, create a Google Adwords account. You can do it here:
If you already have an Adwords account, surf over to Google AdWords and start creating your video ad campaign.
Ensure that your YouTube and Adwords accounts are linked to each other. You can do this easily from the navigation menu by selecting the ‘Linked YouTube Accounts’. Next, you need to set the location in which you want your YouTube ad to show. You can select desired countries, cities, ZIP codes, regions, IP addresses and so on. Your campaign can be broad or narrowly selected depending on the conclusions of your demographic research, current trends, seasons, fads etc. In fact the more specific your research, the better qualified your prospects will be. In case you are trying to create brand awareness for example, you should have a broad selection of location. Kind of like mass mailing – without a truckload of costly supplies!
After these general settings are done, it is time for you to upload your video. Select the video that you wish to showcase and upload it to your account. Moving ahead, you can then choose the gender, age and specific settings related to your video ad. The more succinct these descriptions are, the better your results will be. Stay focused and think like a viewer!
After your video is uploaded, it is important to adjust the advanced settings. In this section, simply select the time of day and which days of the week you wish your YouTube ad to be broadcast. If there is a specific time you wish to showcase the video (because a viewer is more likely to be available to view your material) – choose the options that you determine will be most effective for connecting to your customer. Next, choose the start and end dates you want the ad to run. Proper settings and experimentation with these settings will prove to be instrumental to your success!
Furthermore, you can choose the specific devices that you want to target such as mobile, tablet, laptop or desktop. Select the devices which you yourself would be using to search for products and/or services on YouTube. Always remember, a good portion of your market may be damn near hardwired to their smartphones!
Last but not least, you need to choose which type of ad you would like to showcase. There are basically 4 main types including:
In-Stream Video Ads
These are the most popular ones and they are seen before or during a video. The viewers have to sit through 5 seconds to see the ad after which they can decide to whether continue or skip the ad. When you do some good targeting using a creative and interesting video ad, viewers will continue watching.
In-Search Video Ads
These types of ads appear in right margins or above the YouTube search results. They work in a similar fashion as text ads that appear in Google searchs. The advertisers here bid on the keyword terms.
In-Display Video Ads
This type of ad appears with other YouTube videos or even on other Google Display Network websites.
In-Slate Video Ads
In slate video ads show up before the YouTube partner video. The users can then decide to watch one of these ads or can choose to watch regular commercials during the video.
Using this information, we hope you start advertising on YouTube with ease and solid results. Jump in and start getting the traffic and sales you need and deserve!